Frontier Airlines commenced operations on July 5, 1994. The new airline took advantage of three unique windows of opportunity:
- A major airline's dramatic downsizing of its Denver operations, leaving service gaps in various major markets;
- The construction of Denver International Airport, which replaced Denver's heavily congested Stapleton Airport; and
- The availability of several key executives from the former Frontier Airlines, who created a senior management team with long-term experience in the Denver market.
Frontier is an affordable fare airline that provides service to 30 cities from its Denver hub. The airline is the second largest jet carrier of Denver International Airport with an average of 170 daily system-wide departures and arrivals. Service features include advanced seat assignments, electronic ticketing, curbside check-in and EarlyReturns, Frontier's frequent flyer plan. Frontier's Web site may be viewed at www.frontierairlines.com. Frontier currently operates a fleet of 30 aircraft including 17 136-passenger Boeing 737-300 jets, seven smaller 737-200s and six 132-passenger Airbus 319 jets on the routes shown in the online Route Map.
SERVICE DISTRIBUTION
Frontier's schedules, fares and seat availability are displayed in all four of the global distribution systems (GDS). The airline offers e-ticketing services via these distribution systems, including Worldspan, Amadeus, Galileo and Sabre. Frontier utilizes other means of electronic distribution, including on-line travel agencies, traditional travel agencies and its own Web site. Internet bookings, including those generated from Frontier's Web site and from other travel sites, has grown to more than 38 percent of Frontier's flown revenue for the quarter ended Dec. 31, 2001.
LOW FARES
Frontier offers all its seats at various discount fares, and unlike most other airlines, passengers are not required to stay over a Saturday night prior to their return trip in order to receive most of Frontier's low fares. The lowest available fares for the airline are always offered on the airline's web site.
FREQUENT FLYER
Frontier recently announced its own frequent flyer program, EarlyReturns, which offers one of the fastest reward programs in the industry. EarlyReturns award redemptions include a free round-trip flight anywhere on Frontier's route system at just 15,000 miles. Members earn one mile for every mile flown on Frontier, plus additional mileage with program partners including other airlines, hotels, credit card and car rental agencies. The program also features two tier levels of benefits that include bonus mileage, priority boarding and special on-board amenities.
FRONTIER FLYAWAYS
Frontier FlyAways is a new vacation package program developed by Denver-based Frontier Airlines and Tempe-based Planet Earth Exploration, LLC. FlyAways packages are customized for the individual and include air, car rental or ground transportation and a selection of hotels. The packages range from fly/drive packages in most Frontier cities to complete vacation packages in select Frontier cities.
CORPORATE BUSINESS
Frontier offers a corporate discount program to small, medium and large businesses and recently signed its 7,600th corporate account. Small and medium sized businesses can receive on-line access to corporate rebates, direct booking capabilities and reporting information about their company's travel and accounting history with Frontier at www.frontierairlines.com .
SPIRIT OF THE WEST
An adaptation of Frontier's marketing theme - "The Spirit of the West" - is seen in the 21-foot-high decals of wildlife on the tails of its jets. Bobcats, elk, moose, pelicans and wolves are just a few examples of the animals that adorn the tails of Frontier's aircraft.
THE FRONTIER TEAM
Many of Frontier's employees once served on the staff of the former Frontier Airlines, which was known for its outstanding service and exemplary safety record. Frontier President and CEO Jeff Potter brings over 20 years of aviation experience to his position and joined Frontier in 1995 as vice president of marketing. Frontier Chairman Sam Addoms has worked in a variety of business environments and brought 34 years of management experience to the founding of Frontier in early 1994. Frontier's team of 9 officers, including Potter, collectively bring decades of airline experience to the airline and oversee an employee base of over 2,800 aviation professionals.
